Sectors

We have delivered across a wide range of sectors. Each entry below is backed by a named engagement, not a general claim.

Financial Services and Banking

HSBC (110+ programmes). NatWest/RBS (award-winning mobile banking app). Barclays. UBS. Credit Suisse.

Insurance

Legal & General (digital platform and business separation programme). Allstate Insurance. Aviva.

Consumer Electronics and Technology

Samsung Electronics Europe: 23 markets, D2C commerce, payments, AI, conversational commerce, CX, SMB transformation.

Telecommunications

Reliance Jio: $23B digital ecosystem greenfield build, 14 apps, 150+ resources. BT. Orange.

Retail and E-Commerce

Mars (global digital transformation, 300+ brand sites, eCommerce). Go-Ahead Group (digital transformation, mobile apps).

FMCG

Tassimo. Emirates.

Automotive

BMW/MINI: digital CX, Agile coaching, iOS product delivery.

Healthcare and Life Sciences

Novartis (HCP-facing drug-launch iOS platform, regulated digital delivery). Boehringer Ingelheim (global pharmaceutical site delivery).

Sports and Entertainment

Manchester City FC: digital platform and CMS delivery.

Defence, Satellite and Government

SES S.A.: satellite and ground communications provider for aviation, media, government and defence. Unified customer portal, military-grade security standards.

Startups and Scale-ups

Greenfield $23B digital ecosystem built from zero for a major telecoms startup: strategy, UX, product management and delivery across 14 mobile apps and a public-facing platform at launch. US nationwide youth education platform built from scratch. Smart Thought itself has operated as a founder-led venture since 2003 across the UK, India, Australia, South Africa and the US.

Education and Non-Profit

4-H.org / CLOVER LMS: Agile coaching and product delivery for a US nationwide youth education platform.

Don't see your sector?

The practice areas transfer across industries. If the problem is digital transformation, commerce or delivery, get in touch.

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